Eighty-seven percent of shoppers tend to hop from one store to the other. And, if you’re among those entrepreneurs who are into retail business, then such statistics should concern you.
You have to do everything within your power to keep your customers from patronizing your competitors’ business. You have the best products sold at a reasonable price. But, why are there many potential customers who still prefer to buy at your competitor’s store?
Could it be that their in-store experience and expectations are better satisfied somewhere else? Then, it is high time you should do something about your store layout.
Think about a retail store design that will help you immensely in creating a positive impact on your customers’ buying behavior. Not sure how to do it?
In this post, we share some proven retail store design tips to help you get started.
Pay attention to aisle designs.
Aisles must be arranged in a way that they entice customers to keep moving from one aisle after another. And, before they realize it, they’ve already purchased more than what they planned prior to entering your store.
In other words, the best aisle design is one that drives foot traffic and brings in more revenue to your store. This is because the ability of the store to keep the merchandise moving is also dependent on product placement. Obviously, product placement goes hand in hand with aisle designs.
Providing easy access to merchandise while unconsciously leading your customers to keep looking for more inside your store, are among the important elements of a successful aisle design.
Choose the right colors.
Choosing the right colors for your retail store design and layout is not just for the sake of aesthetics. Although more than half of shoppers do admit that they refuse going back to the same store with an interior design that is not visually attractive.
In fact, studies reveal that color greatly improves brand recognition for as much as 80 percent. Not to mention the fact that color also has a direct influence on the overall temperature of your store. Many customers perceive a store to be hot, warm or cool, whether consciously or unconsciously because of the colors of the wall. Moreover, up to ninety percent of customers’ first impressions were usually based on the color of the store.
When it comes to choosing the right colors for your store design, you should have a bit of knowledge about the psychology of colors and how these can have the power to influence your customers’ shopping behavior. Note that 93 percent of purchases made were done based solely on visual appearance.
The colors that your customers see inside your store can have an influence on their perceptions about your product. So, if you want to elicit the kind of mood you want from your customers, use the right colors.
For example, yellow, orange and red can create a sense of excitement from your customers. While red and royal blue work best for impulse buyers.
Consider the importance of shelf height.
The height of the shelves inside your store can also impact your customers’ buying behavior. When designing your store’s shelves, don’t forget to consider the height of your target customers.
If your products cater to children and the younger population, choose shelves that are lower in height compared to shelves meant for the general buying public.
Why is it important to get the shelf height right? This is because shelf height largely dictates the ease and accessibility of product placement. Besides, shelf height and product placement also work together to enhance customer experience.
If a product is placed too high and beyond the customers’ reach, chances are high that they would prefer to forego buying that product. On the other hand, if a new product is placed too low or too high it will not be able to attract customers’ attention.
If yours is a convenience store, keep your shelves 54 inches high. Don’t forget as well that your shelves must display products at a “buy-level” and not “eye level”. Because placing a product within buy-level, which is somewhere between the eye level and the customer’s waist level will make it easier for them to grab the product and put it in their shopping cart.
Hire the experts.
Lastly, when it comes to designing a store layout, there’s no better way to do it than with the help of design-build experts. You may have an idea in your mind as to how you want your store to be designed. But, the truth is, it’s only the experts who know exactly how to make these ideas come alive, while ensuring that your remodel project is accomplished within schedule and budget.
Hiring the design-build experts will give you the following benefits:
- Save time and money because you do not have to contact several people just to get the information and materials you need.
- You significantly reduce the likelihood of making crucial mistakes.
- You can be assured that the design team and the build team are working towards the same goal.
- You won’t have to track down too many contractors.
Retail store owners have to make sure that they continuously build up their store image. This is a must if they are to thrive in this very competitive retail industry. A good retail store design enhances customer experience.
Remember that your customers serve as the pillars of your business. Without them, your business will crumble. So, make sure you do everything to keep them from leaving your store empty handed. If you are looking for a general contractor in San Diego or simply have a few questions, give us a call now and get a free consultation.
